“双十一”在即，飞天茅台电商补贴价跌破1700元

Group 1 - The price of Feitian Moutai has decreased due to e-commerce subsidies, with some platforms offering it for as low as 1650 yuan after discounts [1][3] - E-commerce platforms are actively providing discounts on high-end liquors like Moutai and Wuliangye to attract customers and compete, leading to a significant increase in online sales [3] - The online retail channel for liquor has seen rapid growth, with a reported 8-fold increase in sales during the last weekend before the National Day holiday [3] Group 2 - The overall liquor industry is experiencing a downturn, with Moutai setting a modest growth target of 9% for the year [4] - Moutai's revenue for the first half of the year was 91.094 billion yuan, reflecting a year-on-year growth of 9.16%, while net profit grew by 8.89% [4] - There has been a significant decline in contract liabilities, indicating reduced willingness from distributors to stock products, with pre-receivable payments dropping from 9.592 billion yuan to 5.507 billion yuan [4]