Apple outbids ESPN to win exclusive US Formula 1 broadcast rights in $150M deal

Core Insights - Apple has secured exclusive US broadcast rights for Formula 1, transitioning the championship entirely to streaming for the first time [1] - Starting in 2026, all races and qualifying sessions will be available on Apple TV [1] Company Impact - This move signifies a strategic shift for Apple, enhancing its content offerings and potentially increasing subscriber numbers for Apple TV [1] - The exclusive rights may position Apple as a key player in the sports streaming market, competing with other platforms [1] Industry Implications - The transition of Formula 1 to a streaming-only format reflects a broader trend in the media industry towards digital consumption [1] - This deal could influence other sports leagues to consider similar streaming agreements, reshaping the landscape of sports broadcasting [1]