从被“限制”到成为“经典”，酿酒业迎来战略升维新机遇

Core Viewpoint - The recent guidance from the Ministry of Industry and Information Technology marks a significant shift in the positioning of the liquor industry, elevating it to the status of a "historical classic industry" alongside silk, tea, and traditional Chinese medicine, indicating a transition towards high-quality development and cultural empowerment [2][3][7]. Group 1: Industry Positioning and Development - The liquor industry, previously labeled as a "restrictive industry," is now recognized for its cultural significance and potential for high-quality growth, reflecting a fundamental policy change from restrictive to supportive development [2][7]. - The guidance outlines a clear blueprint for the liquor industry's development over the next five to six years, emphasizing cultural empowerment, innovation, and cross-industry integration [4][5]. Group 2: Specific Goals and Planning - By 2028, the goal is to cultivate over 50 leading enterprises with a scale of 10 billion, create several industry clusters with a scale of 100 billion, and establish over 100 world-renowned brands [5]. - The guidance emphasizes the need for targeted support for leading enterprises, encouraging mergers and resource integration to enhance industry concentration and brand value [5][6]. Group 3: Technological and Cultural Integration - The guidance supports the acceleration of key technologies, such as "fermentation control," from laboratory to industrial application, providing a pathway for smart brewing and technological upgrades in the liquor industry [6]. - It encourages the integration of liquor production with tourism and cultural experiences, promoting immersive marketing strategies that transform production sites into interactive cultural consumption spaces [6]. Group 4: Strategic Implications for Enterprises - Leading liquor companies are encouraged to leverage the "historical classic industry" designation to enhance cultural narratives and pursue brand premiumization and internationalization [8]. - Regional liquor companies should capitalize on local policy advantages to develop distinctive products and explore new models like "liquor-tourism integration" to achieve differentiated growth [8]. Group 5: Overall Industry Transformation - The guidance calls for the liquor industry to redefine its value creation methods through a broader cultural perspective, advanced technology, and an open global framework [8]. - Companies are advised to align their strategies with the macro policy direction while carefully assessing their resources and capabilities to navigate the ongoing industry adjustments [8].