Core Insights - Apple Inc. will become the exclusive U.S. broadcast partner for Formula 1 starting in 2026, marking its first major move into live motorsport broadcasting [1][3] - The five-year deal will see Apple TV stream all Formula 1 events, including races, practice, qualifying, and Sprint sessions [1] - Some Formula 1 events will be available for free on the Apple TV app, while full coverage will still require F1 TV Premium subscriptions [2] Partnership and Strategy - The partnership is seen as a significant step for both brands, leveraging their strengths in innovation, technology, and entertainment [1][6] - The collaboration follows the success of "F1 The Movie," which grossed nearly $630 million globally, enhancing trust between Apple and Formula 1 [4] - Apple aims to engage younger and more diverse fans, as 47% of new U.S. fans aged 18-24 have followed the sport for fewer than five years, with over half being women [5] Market Impact - The announcement has positively impacted Apple's stock, with AAPL shares trading 0.84% higher at $249.53 [6]
Apple Grabs Exclusive US F1 Rights Starting In 2026 - Apple (NASDAQ:AAPL)