永辉“胖改”500天 “刮骨疗伤”奏效了吗？

Core Insights - Yonghui Supermarket has initiated a transformation process inspired by the "Fat Donglai model," which began over 500 days ago, following a visit by its former management team to the chairman of Fat Donglai [1] - The company announced that Guangdong Jun Cai International Trade Co., a wholly-owned subsidiary of Miniso, will acquire shares held by several stakeholders, marking a significant step in its transformation [1] - New CEO Wang Shoucheng reported an average customer traffic increase of 80% in transformed stores, with over 60% of stabilized stores achieving their highest profitability in five years [1][5] Transformation Phases - The transformation has progressed from "Fat Donglai assistance" to "regional autonomous transformation," establishing Yonghui's own methodology for store improvement [2] - A systematic evaluation metric has been developed, focusing on technical standards, customer service, product quality, and food safety, with stores scoring above 80 considered high-performing [2] - The second phase of transformation will emphasize refining product offerings to meet consumer needs, breaking down existing barriers [2] Product Strategy - Yonghui aims to shift focus from traditional retail practices to a product-centric approach, dedicating full attention to market analysis and product development [3] - The company plans to launch its own brand products, adhering to the quality standards set by Fat Donglai, with 12 new products introduced, including juice and laundry detergent [3] - The introduction of products similar to popular items from Fat Donglai indicates a strategic alignment with successful market trends [3] Financial Performance - Despite ongoing transformation efforts, Yonghui reported a revenue decline of 14.07% in 2024, with a net loss of 1.465 billion yuan, marking the fourth consecutive year of losses [5] - The revenue drop is attributed to intense competition in the retail sector and significant store optimization and strategic shifts [5] - Positive indicators from transformed stores include a net promoter score (NPS) exceeding 40 and sales growth of over 100% during peak holiday periods, suggesting improving customer engagement [5]