金价暴涨后打金店客流增加：有新人结婚用“金包银”当平替省下5万，有人用旧金翻新款式

Core Insights - Rising gold prices have led consumers to seek alternatives to traditional gold jewelry for weddings, such as "gold-plated silver" options, significantly impacting purchasing decisions [1][4][21] Group 1: Consumer Behavior - Many consumers are adjusting their wedding jewelry plans due to soaring gold prices, with some opting for "gold-plated silver" instead of traditional gold [1][4] - A notable trend is the increase in customers bringing old gold to be melted down and redesigned into new jewelry, reflecting a shift towards cost-effective solutions [15][20] - The demand for "gold-plated silver" jewelry is rising, as it offers a similar aesthetic to pure gold at a fraction of the cost, appealing to budget-conscious consumers [21][3] Group 2: Market Dynamics - The price of gold jewelry has surged, with some brands exceeding 1200 RMB per gram, prompting consumers to explore alternatives [1][10] - Gold processing shops are experiencing increased business, with daily processing volumes reaching approximately 800 grams, indicating a shift in consumer preferences towards custom jewelry [10][14] - The cost of "gold-plated silver" jewelry is significantly lower than that of pure gold, with potential savings of over 10 times, making it an attractive option for many [20][21] Group 3: Industry Response - Jewelry processing shops are adapting by offering "gold-plated silver" services to meet the growing demand for affordable wedding jewelry [20][3] - The transparency of the gold processing process in shops is enhancing consumer trust, as customers can witness the entire creation process [18][10] - The industry is seeing a shift where approximately 60% of customers are opting to redesign old gold into fashionable pieces, rather than purchasing new gold jewelry [15][20]