Nike, Adidas + More Athletic Brands: How Does Their Digital Experience Measure Up?

Athletic brands such as Nike and Adidas have a digital challenge. According to Catchpoint, which compiled a Digital Experience Score analyzing the to 20 athletic footwear and apparel brands by revenue, there is a “troubling gap” between brands’ tracking of key metrics and what customers actually experience online. More from WWD “Poor website performance doesn’t just kill online sales, it destroys in-store revenue too,” Catchpoint said. “When your website fails, customers don’t wait — they buy from compet ...