九龙仓即将出售成都IFS“国金豪庭”住宅

Core Insights - The residential property "Guojin Haoting" under the Chengdu International Financial Center (IFS) is set to be launched for sale, marking a significant development in the market [4][12][19] - This is the first time that a self-owned property from the IFS complex will be sold, indicating a shift in strategy for the company [12][19] Company Overview - The Chengdu IFS project, developed by Wharf Holdings, was acquired in 2007 for a record price of 7.24 billion yuan, with a total area of approximately 760,000 square meters, including a shopping center and multiple towers [7][9] - The project has been successful, with the shopping center achieving sales of over 10 billion yuan in 2023 and projected to reach 10.8 billion yuan in 2024, ranking 15th among national shopping centers [9] Product Details - "Guojin Haoting" consists of 326 residential units, with a total residential area of approximately 76,000 square meters, accounting for 10% of the total project area [14] - The residential units range from 100 square meters to 400 square meters, targeting high-end business and expatriate clientele, with rental prices previously ranging from 18,000 to over 70,000 yuan per month [12][14] Market Context - The launch of "Guojin Haoting" coincides with a significant increase in high-end housing supply in Chengdu, with an estimated 4,500 to 5,000 new homes priced over 10 million yuan expected in 2025 [19][22] - The property is strategically located in the core area of Chunxi Road and Taikoo Li, where no pure residential land has been released in the past five years, enhancing its value [19][22] Challenges Ahead - The project faces challenges regarding pricing expectations, as current market prices for new homes in Chengdu hover around 50,000 yuan per square meter, which may complicate sales if the company sets high price expectations [23] - Additionally, the competitive landscape has evolved, with newer high-end products featuring innovative designs and smart configurations, which "Guojin Haoting" must address to appeal to modern high-end buyers [23]