零食巨头偷偷换跑道，2024年万亿市场新风口，你还去超市买零食吗

Core Insights - The Chinese snack market is undergoing significant changes, with a market size reaching 1.1 trillion yuan in 2024, but the annual growth rate is expected to slow to 2%-3% from 2024 to 2027, indicating a shift in market dynamics rather than a decline in vitality [2][4]. Group 1: Market Dynamics - The rapid emergence of discount snack stores is a notable trend, with the number of such stores expected to increase from over 1,000 in 2020 to 45,000 by mid-2025, averaging nearly 30 new stores opening daily [4]. - The compound annual growth rate (CAGR) for discount stores from 2019 to 2024 is projected at 38%, significantly outpacing traditional supermarkets [4]. Group 2: Consumer Behavior - Consumers are increasingly drawn to discount stores primarily for cost savings, with prices typically 25% lower than traditional supermarkets due to direct partnerships with manufacturers [6]. - Discount stores offer flexible product options, catering to younger consumers who prefer smaller, varied purchases, thus reducing waste [6]. Group 3: Competitive Landscape - The discount store sector is expected to continue growing, with potential for over 70,000 stores in the future, while major players like "零食很忙" and "赵一鸣" dominate nearly two-thirds of the market [8]. - The return period for investments in this sector is lengthening, from one year to potentially three years, necessitating careful risk assessment for potential investors [8]. Group 4: Retail Channel Shifts - Traditional supermarkets and grocery stores held 80% of the market share in 2015, but this is projected to drop to 50% by 2025, reflecting a significant shift in retail dynamics [10]. - E-commerce is also evolving, with consumers increasingly purchasing snacks through content platforms like Douyin and Kuaishou, rather than traditional e-commerce sites [12][13]. Group 5: International Expansion - Southeast Asia is emerging as a new market for snack manufacturers, with growth rates in countries like Indonesia and Malaysia outpacing domestic growth since 2021 [15]. - The combined snack market of five major Southeast Asian countries is expected to reach 29% of China's market share by 2029, driven by cultural similarities and economic growth [15][17]. Group 6: Strategic Adaptation - Companies must adapt to changing channels and consumer preferences, as traditional sales methods become less effective. Brands like Wei Long and Yan Jin Pu Zi have already embraced new channels and marketing strategies [19]. - The snack industry is entering a new development phase, where adapting to channel changes is crucial for sustained growth and success [21].