在这里买黄金像逛菜市场？水贝“淘金人”：国内最大黄金批发市场里的“秘密”

Core Viewpoint - The article emphasizes that gold is currently the best asset to invest in, with prices reaching historical highs and a significant increase in demand from various market participants [1][15]. Market Dynamics - Gold prices have surged over 60% since the beginning of the year, with international spot gold reaching $4,300 per ounce on October 17 [1]. - The Shenzhen Shui Bei gold market has become a hub for gold trading, attracting a diverse range of buyers including wholesalers and individual consumers [3][6]. Pricing and Competition - Over 50% of China's gold jewelry wholesale comes from the Shui Bei market, where prices are significantly lower than retail, with a difference of 100 to 200 yuan per gram compared to major brands [6][7]. - The market operates on a wholesale model that minimizes costs by reducing middlemen, allowing for lower prices and higher sales volume [7]. Product Variety and Innovation - The Shui Bei market hosts over 8,000 gold enterprises, leading to intense competition and a wide variety of gold products, including unconventional items like household goods [8][9]. - New designs are frequently introduced, with shops receiving new styles every few days to meet consumer demand [9]. Consumer Behavior - Consumers are increasingly drawn to the Shui Bei market for its high cost-performance ratio in terms of design, price, and variety [10][11]. - The market has seen a rise in online sales and live-streaming sales, with a significant portion of sales occurring through digital platforms [12]. Economic Factors - The rise in gold prices is attributed to multiple factors, including geopolitical uncertainties, inflation concerns, and increased demand from central banks and global ETFs [15]. - The current economic environment, including the Federal Reserve's policies, has created a favorable backdrop for gold as a hedge against inflation [15].