非银存款连续两个月同比少增，存款搬家正在潮落

Core Insights - The transfer of bank deposits to non-bank financial institutions can be described as a "tide rising and falling" phenomenon, where deposits move to wealth management and bond funds when deposit yields are lower than bond market returns [2] - In the first half of this year, there was a significant increase in non-bank deposits due to a wealth effect from rising capital markets, but the growth rate began to decline in August and September [2][3] - The latest data from the central bank indicates a decrease of 1.06 trillion yuan in non-bank deposits in September, with a year-on-year reduction of 1.97 trillion yuan [2] - In contrast, non-bank deposits increased by 1.18 trillion yuan in August, showing a year-on-year increase of 0.55 trillion yuan, but a month-on-month decrease of nearly 1 trillion yuan [2] - The trend of deposit migration peaked in July, with a notable increase in non-bank deposits, but this trend has started to slow down in August and September [3] Deposit Trends - In the first three quarters of this year, non-bank financial institution deposits increased by 4.81 trillion yuan, compared to an increase of 4.5 trillion yuan in the same period last year, indicating a slowdown in growth in the third quarter despite a strong first half [3] - Household deposits increased by 12.73 trillion yuan in the first three quarters, while non-financial enterprise deposits rose by 1.53 trillion yuan, a significant improvement from a decrease of 2.11 trillion yuan last year [3][4] - The increase in enterprise deposits is attributed to government bond issuance and local governments' efforts to clear overdue payments to businesses, which has improved corporate financial conditions [3][4] M1 and Investment Behavior - M1 has shown continuous improvement for five months, indicating an increase in demand deposits, which are primarily held for further investment rather than for earning interest [4] - The phenomenon of "deposit migration" reflects a reallocation of assets by residents in response to changes in asset return rates, indicating a broader risk appetite [4] - The growth of non-bank financial institution deposits is also linked to the increased regularization of non-bank deposits and a rise in interbank certificates of deposit [4][5] Regulatory Impact - In December 2024, new regulations aimed at curbing fund circulation will affect non-bank interbank deposit rates, but the current data suggests that the impact on non-bank deposits has been limited [5] - The sudden decrease in non-bank deposits in September indicates a potential shift in investor risk preferences, as rational investors may begin to move back towards deposit markets or fixed-income markets as capital markets reach certain heights [5]