Core Insights - The KTV industry, once thriving, has seen a significant decline since 2014, with approximately 70,000 KTV venues closing in just nine years, leaving around 90,000 still operational, but less than 20% of them are effectively maintaining operations, totaling fewer than 18,000 [1][3] Group 1: Reasons for Decline - The first reason for the decline is the loss of the young consumer demographic, as KTV was once a popular entertainment choice for the 70s and 80s generations, but the rise of smartphones and the internet has led the 90s and 00s generations to prefer diverse entertainment options like online gaming and short videos, significantly reducing KTV's appeal [4][3] - The second reason is the outdated business model, as various karaoke apps allow users to sing anytime and anywhere, share their performances, and interact with others, while KTV offers a relatively closed singing space with limited external interaction. Additionally, the affordability of home karaoke equipment has led many families to opt for in-home singing experiences, further isolating KTV from modern entertainment trends [6][3] - The third reason is the shift in business socializing methods, where businesspeople previously preferred KTV for negotiations, but the current business environment favors dining culture, which allows for quieter and more conducive settings for serious discussions, making the noisy KTV environment less suitable for business meetings [8][3]
7万家KTV黯然倒闭,说明了什么?时代的选择,没有道理可言
Sou Hu Cai Jing·2025-10-18 06:19