Hu Xiu·2025-10-18 06:30Core Insights - The core focus of the article is on the sustainable growth potential of Taobao Flash Sales and its impact on the overall e-commerce market [2][3][4]. Group 1: Growth Metrics - Taobao Flash Sales has significantly contributed to e-commerce growth, with daily orders stabilizing at 80 million and monthly active buyers reaching 300 million [1]. - In August, Taobao Flash Sales drove a 20% year-on-year increase in daily active users (DAU) and a 25% increase in monthly active users (MAU) [1]. - The launch of Taobao Flash Sales has led to a 50% year-on-year increase in Tmall Supermarket's half-day delivery orders and a 70% increase in orders for Hema [1]. Group 2: Sustainability of Growth - The sustainability of growth is questioned based on the coupling of internal synergies and continued investment [5]. - Historical examples, such as Meituan's community group buying, illustrate that growth engines eventually face a "half-life" period, impacting their growth rates [5]. - Taobao Flash Sales aims to enhance user scale and purchase frequency through cross-selling and repurchase strategies [5]. Group 3: Business Integration and Synergy - There is a shift in focus from where orders originate to a holistic view of business value across different platforms [6]. - Different business forms are naturally integrated based on consumer needs, creating an "end-to-end" experience for users and merchants [6]. - The "88VIP" program exemplifies how various services can be bundled to meet diverse consumer demands [7]. Group 4: Future Investments and Innovations - Taobao Flash Sales plans to increase investments in food delivery and instant retail, with a focus on onboarding traditional e-commerce brands [9]. - The introduction of a "4-hour delivery" service aims to enhance customer experience and expand the merchant base [9]. - The article suggests that the growth potential of Taobao Flash Sales may exceed expectations due to innovative synergies with other business lines [9]. Group 5: Profitability Considerations - Without integrating in-store and travel services, Taobao Flash Sales may maintain a specific profit level, focusing on user scale and purchase frequency rather than immediate profitability [10]. - The overall growth and profitability of the broader Alibaba ecosystem may not directly reflect the performance of Taobao Flash Sales itself [10].