前三季全国跨境电商进出口超2万亿，广东成核心引擎

Core Insights - China's cross-border e-commerce imports and exports reached approximately 2.06 trillion yuan in the first three quarters, marking a growth of 6.4% [2] - Guangdong plays a crucial role in the supply of goods and import consumption, serving as the core support for the national growth of cross-border e-commerce [2] Group 1: Cross-Border E-Commerce Growth - Exports accounted for about 1.63 trillion yuan, growing by 6.6%, while imports were approximately 425.54 billion yuan, with a growth of 5.9% [2] - The integration of "industrial belts + cross-border e-commerce" in Guangdong has shown significant results, with pilot industrial belts covering various sectors such as lighting, footwear, toys, and ceramics [3] - Major export products include apparel, jewelry, digital products, and home appliances, while imports mainly consist of beauty products, food, and medical supplies [3] Group 2: Policy Support and Innovation - Customs innovations in Guangdong have accelerated cross-border e-commerce, with new regulatory models allowing for "pre-shipment inspection" to streamline processes [4] - The use of non-intrusive equipment and information technology has reduced export clearance times from four hours to nearly instantaneous [4] - Shenzhen's cross-border e-commerce has seen a significant increase, with over 200 billion yuan in import and export value in the first half of the year, driven by policy support and compliance initiatives [5] Group 3: Brand Development and Market Expansion - Shenzhen has become a hub for cross-border e-commerce, with 17 listed companies in this sector, showcasing the city's growing influence [6] - The integration of e-commerce with traditional manufacturing has led to a digital transformation, with companies like CHUWI and GMKtec achieving substantial sales growth through overseas platforms [6] - The apparel industry remains a traditional strength for Shenzhen, with companies like Saiwei Era leveraging digital strategies to enhance brand presence and drive exports [7] Group 4: Successful Case Studies - Wookapp exemplifies a successful model of "full-link digital brand export," connecting domestic manufacturers with Southeast Asian markets [8] - In August, Guangdong announced 14 exemplary cases of cross-border e-commerce brands, with Shenzhen companies prominently featured, indicating a strong trend of local brands gaining international traction [8]