Core Insights - Wuliangye has achieved the highest score in the history of Chinese enterprises at the EFQM Global Award, receiving the prestigious "Seven Diamonds" certification, which represents the highest honor in the EFQM excellence recognition system [1][4][10] - The award signifies international recognition of the quality management and sustainable development practices of Chinese liquor companies, enhancing Wuliangye's global brand image [3][4] Group 1: Award Significance - The EFQM Global Award is one of the three major quality awards globally, alongside the Deming Prize and the Baldrige Award, and is recognized for its rigorous evaluation framework [4] - Only 14 out of over 200 participating companies received awards this year, highlighting Wuliangye's exceptional management level [4] Group 2: Excellence Practices - Wuliangye's success is attributed to its outstanding practices across five dimensions: corporate culture, strategic alignment, ecosystem leadership, balance of tradition and innovation, and ESG-oriented development [5] - The company has integrated a "Harmony" culture into its operations, which is deeply embedded in its organizational DNA [5] - Wuliangye actively promotes sustainable practices aligned with the United Nations Sustainable Development Goals (UNSDGs), establishing itself as a leader in the industry [5][6] Group 3: Sustainable Development Initiatives - The company has implemented initiatives for green production, energy conservation, pollution reduction, and carbon neutrality, becoming the first in the industry to create a national green factory [6][7] - Wuliangye emphasizes the interdependence of environmental, economic, and social factors in achieving sustainable development [7] Group 4: International Expansion and Cultural Promotion - During its recent event in Spain, Wuliangye showcased its "Harmony" culture and engaged in cultural exchanges, enhancing its brand presence in the European market [9][10] - The company launched the "Harmony·Terroir Initiative," calling for global cooperation in ecological protection and sustainable practices within the brewing industry [9] Group 5: Future Outlook - Wuliangye aims to continue its commitment to quality and innovation, driving management and industry upgrades while enhancing the global presence of Chinese brands [10]
五粮液斩获2025年EFQM全球奖(七钻)最高级别认证 以东方智慧领航可持续发展