五粮液参展第二十三届中国国际酒博会

Core Viewpoint - The 23rd China International Wine Expo, hosted by the China Alcoholic Drinks Association, showcased Wuliangye's core products, highlighting its ancient brewing techniques and the unique charm of "Great Nation's Strong Aroma" [1][2]. Group 1: Event Overview - The expo, themed "World Famous Wines, Shared Glory," featured over 500 enterprises from 28 countries and regions, integrating product trading, information services, technical exchanges, investment promotion, and comprehensive services across the entire industry chain [2]. - Wuliangye launched the co-branded product "Wuliangye·Years of Golden Flow" during the event, which received positive consumer feedback [12][15]. - The event served as a significant platform for global wine industry exchange and cooperation, focusing on promoting consumption and benefiting people's livelihoods [11]. Group 2: Wuliangye's Presentation - Wuliangye's exhibition showcased its rich historical heritage and brand vitality, with a high-end, stylish booth that reflected both tradition and innovation [5][9]. - The exhibition featured a variety of core products, including the first to eighth generations of Wuliangye, classic series, and cultural creative products, attracting significant attention from attendees [7][9]. - The booth design included engaging elements like 3D visuals and tasting stations for low-alcohol products, enhancing consumer interaction and experience [9][10]. Group 3: Awards and Recognition - Wuliangye's products received accolades at the "Heaven and Man in Harmony: World Fine Wine Cultural and Creative Product Competition," winning gold and bronze awards in various categories [2][5]. Group 4: Market Impact - The expo provided a convenient channel for consumers to access high-quality alcoholic products, meeting the demand for premium white wines and injecting new vitality into the liquor market [15].