Buy Coca-Cola Stock Ahead of Its Earnings?

Core Insights - Coca-Cola is expected to report earnings of $0.78 per share and sales of $12.41 billion for the upcoming quarter, showing a slight increase from last year's earnings of $0.77 per share and sales of $11.95 billion [3] - The company has demonstrated a historical pattern of positive one-day returns following earnings announcements, with a 67% occurrence rate over the past five years, and a median positive return of 1.3% [2][8] - Coca-Cola currently has a market capitalization of $291 billion, with $47 billion in revenue, $14 billion in operating profits, and a net income of $12 billion over the past twelve months [4] Historical Performance - Over the last five years, Coca-Cola recorded 18 earnings data points, with 12 positive and 6 negative one-day returns, resulting in a 67% rate of positive returns [8] - The percentage of positive one-day returns drops to 55% when analyzing data from the last three years [8] - The median of the 12 positive returns is 1.3%, while the median of the 6 negative returns is -0.6% [8] Trading Strategies - Traders are advised to assess historical probabilities and establish positions prior to earnings announcements, as well as analyze immediate and medium-term returns post-earnings to inform trading choices [7] - A strategy based on the correlation between short-term and medium-term returns can be employed, particularly if a strong correlation exists between 1D and 5D returns [9]