【活力中国调研行】成都“礼物”创意无限

Group 1 - Chengdu is leveraging its rich cultural heritage and innovative atmosphere to build a cultural creative ecosystem, aiming to become a new highland for the development of the cultural and creative industry [1] - The Shaocheng International Cultural Creative Valley in Qingyang District hosts over 5,900 cultural creative enterprises, showcasing a collaborative model that connects design, manufacturing, and product development [3] - A cultural creative enterprise in Chengdu has over 4,000 original panda design copyrights and is currently holding a painted panda cultural art exhibition in multiple countries [4] Group 2 - In 2019, a cultural creative fund group was established with a scale of 10 billion yuan, introducing loan products and a financing pool to support enterprises [6] - Chengdu has introduced a comprehensive policy package this year, focusing on substantial financial investment and targeted support for industries such as film, gaming, and digital cultural creativity, with the cultural creative industry achieving a value-added of 187.24 billion yuan in the first half of the year, a year-on-year increase of 7.44% [8]