Core Insights - Chery's Chairman Yin Tongyue emphasized that globalization should focus on sustainability rather than just scale and speed, aiming to establish a new image for Chinese automobiles as "safe, reliable, and high-end" [1] - Yin expressed pride in the increasing presence of Chinese cars, especially new energy vehicles, in international markets, while acknowledging the challenges faced by some brands abroad [1] - The key to Chery's international success lies in having a genuine global innovation system that supports technology, standards, quality safety, and user experience [2] Group 1 - Chery aims to build a sustainable global presence by offering affordable prices, reliable quality, and sustainable development [1] - The company recognizes the challenges of "going global," including issues with brand adaptation, safety quality, and local support [1] - Yin's recent visits to Europe and North Africa highlighted both pride in Chinese automotive growth and awareness of emerging challenges [1] Group 2 - A robust global innovation system is essential for Chery to meet the diverse demands of different markets and cultures [2] - The company seeks to earn global user trust and appreciation through its innovation and quality standards [2]
奇瑞尹同跃:全球化不能只追求规模和速度,要建立中国汽车新形象
Bei Ke Cai Jing·2025-10-18 13:26