2025北京越野用户大会巴东启幕,BJ30旅行家交车仪式举行
Zhong Guo Qi Che Bao Wang·2025-10-18 13:37

Core Insights - The 2025 Beijing Off-Road User Conference was held in Badong, Hubei, emphasizing the brand's adventurous spirit and user engagement [1][3][18] - The BJ30 Traveler model was highlighted as a key product, showcasing its features and receiving significant user interest with over 16,859 orders within 24 hours of its launch [6][18] Event Highlights - The conference featured a vehicle delivery ceremony for the first batch of BJ30 Travelers, granting owners the title of "BJ30 Traveler National Spokesperson" [4][18] - Activities included a light show, user salon, off-road experiences, and a parade of vehicles, all aimed at enhancing brand-user interaction and showcasing technical capabilities [3][11][18] User Engagement - The user salon provided a platform for direct communication between the brand and users, allowing discussions on driving experiences and product feedback [7][18] - Users participated in off-road experiences at the "Yueye·China" user experience base, demonstrating the BJ30 Traveler's performance in challenging terrains [9][18] Product Performance - The BJ30 Traveler is positioned as a benchmark in the light off-road SUV market, offering features such as a maximum power of 301 kW and a torque of 685 N·m, along with a fuel consumption of 5.85 liters per 100 km [14][16] - The BJ40 series continues to lead in sales across multiple categories, reinforcing the brand's competitive edge in the market [9][18] Brand Philosophy - The conference underscored Beijing Off-Road's commitment to integrating user experiences into its brand narrative, promoting the idea that "everyone is a traveler" [18]