美国服饰品牌A&F看好中国市场发展前景

Core Insights - Abercrombie & Fitch (A&F) is increasing its investment in the Asia-Pacific market, particularly optimistic about the growth prospects in China [1][2] - In Q2 2025, A&F reported net sales of $1.2 billion, a 7% year-over-year increase, marking the 11th consecutive quarter of growth [1] - The Asia-Pacific region saw a 12% year-over-year increase in net sales, the highest among all regions, while the Americas grew by 8% and Europe, the Middle East, and Africa experienced a decline of 1% [1] Company Strategy - A&F's Asia-Pacific President, Steven Sare, emphasized the shift from a U.S.-centric retail model to a global focus, with the Asia-Pacific market becoming a key growth engine [1] - Since 2022, A&F's business in China has accelerated, with 21 physical stores opened in major cities, and plans for further expansion [1][2] - A&F is adopting a strong online presence in China, utilizing platforms like Douyin, Tmall, JD.com, and WeChat mini-programs to create a convenient omnichannel shopping experience [1] Market Expansion - The company has successfully identified second-tier cities, such as Chengdu and Wuhan, as excellent locations for new stores, contributing to revenue growth [2] - The increasing number of physical stores reflects A&F's confidence in expanding its market presence in China [2]