智慧城市：一场静默却深刻的行业革命

Core Insights - The development of the renovation industry reflects the improvement of living conditions for Chinese residents, transitioning from public buildings to ordinary households since the 1990s [1] - The renovation market is characterized by diversified and quality-driven consumer demands, with a focus on design rationality, material safety, craftsmanship, and after-sales service [1] - The integration of the renovation industry with the internet represents an upgrade from traditional services to "new services," requiring practitioners to understand both craftsmanship and data [3] Industry Evolution - The renovation industry has evolved from basic functional renovations to comprehensive home design, with a growing emphasis on personalized services and quality standards [1] - Consumers now prioritize not just price and functionality but also aesthetic styles, with modern minimalist, new Chinese, and minimalist styles gaining popularity [1] - The demand for environmentally friendly materials has become a basic requirement, with green building materials and smart home products being favored [1] Technological Integration - There is a gap between the idealized online design and the practical realities of offline construction, with some platforms over-packaging trendy styles, leading to a lack of uniqueness [3] - The internet has made information more symmetrical and choices more free, transforming the construction of homes from a compromise to a pursuit of quality [3] - The renovation industry is leveraging internet channels for transformation, utilizing mini-programs for e-commerce, public accounts for promotion, and community marketing for precision targeting [5]