抖音电商：超3万个服饰商家直播销售额同比增长3倍

Core Insights - Douyin e-commerce experienced a 74% year-on-year increase in sales driven by search during the "Double 11" shopping event from October 9 to 14 [1] - The number of merchants achieving over 10 million yuan in sales through live streaming increased fourfold compared to the previous year [1] Sales Performance - Over 30,000 apparel merchants on Douyin e-commerce saw a 300% year-on-year increase in sales driven by live streaming [1] - The number of apparel merchants achieving over 10 million yuan in sales through search increased by 200% year-on-year [1] - The number of apparel merchants achieving over 10 million yuan in sales through the mall feature increased by 112% year-on-year [1]