美国关税下狠手！东南亚商品加税超 20%，优衣库为啥死扛不迁厂？

Core Viewpoint - Uniqlo is determined to maintain its supply chain in Asia despite increasing tariffs on imports to the U.S., indicating a strategic choice to preserve its competitive advantage and operational efficiency [1][5][16] Group 1: Tariff Impact - The U.S. tariffs are severe, with additional taxes ranging from 20% to 49% on goods from Southeast Asian countries, and 24% on non-automotive products from Japan, affecting Uniqlo's supply chain [1][3] - Uniqlo's North American revenue is projected to grow by 24.5% and profits by 35.1% in the 2025 fiscal year, with significant contributions from this market [3][12] - The company anticipates a 1% profit reduction due to tariffs in the 2025 fiscal year, with a more pronounced impact expected in the latter half of the year [3][10] Group 2: Supply Chain Strategy - Uniqlo relies heavily on its Asian supply chain, which is not solely based on cost but also on design quality and production efficiency, adhering to Japanese standards [7][8] - The company can produce samples within 5 to 7 days in Asia, a capability that is lacking in the U.S. due to a shortage of skilled labor and textile infrastructure [8][10] - Uniqlo is exploring alternatives to mitigate tariff impacts, such as stockpiling inventory and shifting production from China to countries like Vietnam and Indonesia [10][12] Group 3: Pricing and Market Position - Uniqlo plans to increase prices by 10% to 15% on certain products in the U.S. starting in the fall of 2025, indicating a strategy to pass some costs onto consumers while maintaining profitability [12][14] - The company has successfully established a foothold in the U.S. market, having turned a profit after 17 years of operations, and is focused on expanding its presence [12][14] - Uniqlo's approach to navigating tariffs without compromising its supply chain or core competencies is seen as a model for other companies facing similar challenges [14][16]