陕西推进非遗专业合作社建设—— 农民手艺人 日子有奔头（文化中国行）

Core Insights - The revival of traditional crafts in Shaanxi Province is driven by collaboration among different generations, enhancing both cultural heritage and economic prosperity [1][5][10] Group 1: Non-material Cultural Heritage and Community Engagement - The establishment of professional cooperatives has united artisans of various ages, significantly increasing community participation and brand recognition for non-material cultural heritage products [1][2][4] - The Han Zhong area is recognized for its rich resources in bamboo, rattan, and other materials, with Han Zhong rattan weaving being listed as a national intangible cultural heritage project in 2021 [2][3] Group 2: Economic Impact and Employment Opportunities - The cooperative model has led to the creation of over 460 members in the Han Zhong rattan weaving cooperative, allowing artisans to work flexibly from home while ensuring quality control and product development [2][3][7] - The rattan industry has provided employment for over 3,500 individuals in Huangguan Town, with an average income increase of over 20,000 yuan per person [7][8] Group 3: Youth Involvement and Modernization - Younger generations, including those born in the 1990s and 2000s, are increasingly participating in traditional crafts, with many finding new career paths through training and cooperative work [5][6][9] - The integration of e-commerce has modernized the sales approach for traditional crafts, with online sales accounting for 70% of total sales in the rattan weaving sector [9][10] Group 4: Innovation and Product Development - The cooperatives are focusing on standardizing production processes and innovating product designs, leading to the development of new items that appeal to contemporary consumers [3][9] - Collaborations with educational institutions have fostered innovation in traditional crafts, blending modern design elements with cultural heritage [9][10]