Group 1 - The core viewpoint of the articles highlights the rise of new consumer groups and the increasing demand for personalized product design and functionality [2][3] - IKEA has opened a new design ordering center in Changping, Beijing, focusing on whole-home design services and offering one-on-one design consultations [2] - The Changping center covers an area of 400 square meters and aims to provide tailored IKEA solutions, enhancing customer engagement in the community [2] Group 2 - IKEA China is undergoing a dual upgrade in branding and channels, with a new brand positioning launched this fiscal year: "Home gives life more" [3] - The company is enhancing its omnichannel ecosystem, with plans for a new store opening in Shenzhen in June 2025 and a partnership with JD.com in August 2025 [3] - The opening of the Changping design ordering center is intended to bring IKEA closer to consumers' daily lives, offering a more convenient and flexible shopping experience [3]
持续加码北京市场 宜家北京昌平设计订购中心开业
Bei Jing Shang Bao·2025-10-19 05:56