赵崇甫：影石刘靖康的“高调营销”，一场针对巨头的差异化破局

Core Insights - The article discusses a marketing strategy battle between DJI and its competitor, YingShi, highlighting how YingShi's CEO, Liu Jingkang, used a provocative apology to shift public attention and enhance brand image [1][3][10] Group 1: Marketing Strategies - Liu Jingkang's "apology" serves as a strategic move to leverage DJI's pricing controversy, suggesting YingShi's market influence [3][6] - YingShi's marketing approach contrasts with DJI's traditional, technical-focused strategy, aiming to capture user sentiment and address pain points [5][6] - The high-profile marketing tactics of YingShi are rooted in product innovation, with over 80% global market share in panoramic cameras [7][8] Group 2: Brand Positioning - The marketing styles reflect their respective brand identities: DJI as a stable leader and YingShi as a rebellious innovator [8][10] - YingShi's strategy aims to create emotional connections and generate buzz, compensating for its lesser brand history compared to DJI [8][10] Group 3: Risks and Considerations - High-profile marketing can be a double-edged sword, as seen in the backlash from YingShi's previous promotional events [9] - Effective differentiation in marketing must align with product value and societal values to avoid damaging brand reputation [9]