娃哈哈系新品牌林立，经销商四顾茫然

Core Viewpoint - Wahaha is experiencing significant changes in its sales and distribution strategy due to the resignation of its leader, Zong Fuli, and the emergence of new brands like "Wah Xiaozong" and "Wah Xiaozhi" [3][24][27]. Group 1: Sales and Distribution Changes - Traditionally, by mid-October, Wahaha's sales personnel would have received sales tasks and begun discussions with distributors for the next year [1]. - This year, many distributors have reported a lack of communication from Wahaha, with most learning about the company's situation through online news [2]. - The majority of distributors are adopting a wait-and-see approach due to uncertainties surrounding Wahaha's future product offerings [5][6]. Group 2: Brand Transition and New Entrants - Zong Fuli has resigned from all positions at Wahaha Group to focus on her new brand, "Wah Xiaozong," which is set to replace the Wahaha brand starting in 2026 [3][27]. - New brands such as "Wah Xiaozhi" and "Zong Shifu" are emerging, with Wah Xiaozhi already signing over 100 clients [7][8]. - The market is seeing increased competition among these new brands, which may impact Wahaha's existing distributor relationships [24][36]. Group 3: Distributor Concerns and Financial Implications - Distributors are hesitant to pay guarantee deposits due to fears of product availability and potential risks associated with the transition to new brands [4][16][22]. - Some distributors have reported a significant reduction in the guarantee deposit amounts they are willing to pay compared to previous years, reflecting their cautious stance [20][22]. - The uncertainty surrounding product supply and brand recognition is leading many distributors to reconsider their commitments to Wahaha [44][49]. Group 4: Market Dynamics and Consumer Preferences - Distributors express a strong preference for the established Wahaha brand over the new entrants, citing brand recognition and consumer loyalty as critical factors [37][39]. - The local beverage market is described as stable for Wahaha, with significant challenges for new brands to gain market share [39][41]. - If Wahaha experiences supply disruptions, competitors are expected to quickly fill the market gap, potentially jeopardizing Wahaha's market position [50][51].