万豪旗下酒店床上虫子乱爬，高星酒店正滑向信任深渊

Core Points - Recent hygiene issues at Marriott hotels have raised public concern, particularly after a consumer reported finding live insects in multiple rooms at the Shanghai Xujiahui Marriott Hotel during the National Day holiday [1][2] - The incident has led to widespread criticism of the hygiene management capabilities of Marriott hotels, with many consumers expressing distrust in hotel cleanliness standards [1][2] - Complaints regarding hygiene in high-end hotels have been increasingly common, with reports of unclean linens, reused toiletries, and other sanitation failures [2][11] Company Summary - The Shanghai Xujiahui Marriott Hotel, part of the Marriott International Group, recently faced significant backlash due to reports of live insects in guest rooms, which has raised questions about its hygiene management practices [1][11] - The hotel, which opened recently, attributed the issue to new furnishings and insufficient ventilation, but this explanation has been met with skepticism from the public [2][11] - The hotel has received over 1,100 complaints related to hygiene issues, indicating a broader problem within the Marriott brand regarding cleanliness and guest safety [10][11] Industry Summary - The hotel industry is experiencing a crisis of trust among consumers, particularly in the high-end segment, where hygiene is a critical component of service quality [11][12] - Increased competition and cost-cutting measures have led some hotels to reduce investments in hygiene management, which can severely impact brand reputation and customer satisfaction [12][13] - Experts emphasize the need for hotels to prioritize guest health and safety, suggesting that failure to do so could result in significant damage to brand value and market position [11][12][13]