Workflow
打卡“8D魔幻”城市 打开全新消费空间
Sou Hu Cai Jing·2025-10-19 11:53

Core Insights - Chongqing's unique topography is being leveraged to create diverse consumer experiences, transforming the city into a vibrant consumption hub driven by its "8D magic" appeal [2][10] Group 1: Transportation and Consumer Experience - The Yangtze River Cableway serves not only as a transportation method but also as an "aerial observation deck" that enhances the immersive consumer experience [4] - During the recent National Day and Mid-Autumn Festival, searches for "Yangtze River Cableway" increased by 226%, while searches for "hotels near the cableway" rose by 222% [4] - The Li Ziba station of the cross-seat rail line has evolved from a mere transit point into a "flowing consumption conveyor belt," attracting numerous visitors and boosting local businesses [4][5] Group 2: Impact on Local Businesses - The restaurant sector has seen significant growth, with establishments like Li Ziba Liangshan Chicken experiencing high demand, particularly from tourists [5] - The "江北a~台" at Jiangbei's Qiguang Temple has become a social media hotspot, driving traffic to nearby tea and creative stalls [5] - The "江崖街洞天" initiative has led to the establishment of 286 composite scenes, resulting in a 15% to 20% increase in shop rents along these areas [5][9] Group 3: Innovative Consumption Spaces - The unique geographical features of Chongqing have inspired the creation of various innovative consumption spaces, such as the "City Sky Park" atop the World Trade Center [7] - Businesses are utilizing underground spaces, like air-raid shelters, to create immersive dining experiences, contributing to the "cave economy" [7] - The transformation of industrial sites into creative spaces, such as the North Warehouse Cultural Park, has expanded consumption opportunities and showcased the city's image [8] Group 4: Policy Support and Future Outlook - The "Five-Year Action Plan for Building an International Consumption Center City (2023-2027)" aims to enhance consumption quality and expand capacity [9] - Recent measures support the development of "mountain city cave" scenes, promoting immersive consumer experiences [9] - Chongqing's innovative model of "transportation as a scene, terrain as consumption" is expected to continue evolving, creating distinctive consumption symbols [10]