Core Insights - Wuliangye has been awarded the highest level certification (Seven Diamonds) of the 2025 EFQM Global Award, marking the highest score for a Chinese company since the award's inception [1][2] - The company integrates the "Harmony and Beauty" concept into its global sustainable development agenda, showcasing its commitment to coexistence with nature and the modernization of Chinese liquor culture [1][4] Group 1: Award Recognition - The EFQM Global Award is one of the highest honors in quality management, alongside the Deming Prize and the Baldrige Award, with ratings ranging from Three Diamonds to Seven Diamonds [2] - Wuliangye's achievement of the Seven Diamonds certification reflects its excellence in quality management and operational strategy [2][4] Group 2: Quality Management and Innovation - Since the 1980s, Wuliangye has pioneered comprehensive quality management in the industry, embedding quality management principles into its corporate strategy and operations [4] - The EFQM assessment highlighted Wuliangye's outstanding performance in five areas: corporate culture based on "Harmony and Beauty," leading ecological system construction, alignment of strategy and performance indicators, balancing tradition and innovation, and promoting scalable development with an ESG focus [4][5] Group 3: Sustainable Development Initiatives - Wuliangye has established an integrated quality management system from "seed to wine," becoming the only company to win the highest honor in China's quality management field five times [5] - The company has initiated the construction of a "zero-carbon liquor enterprise" and created the industry's first national green factory, advancing green initiatives and carbon reduction [5][8] Group 4: Economic and Social Impact - Wuliangye's development model has generated over 300 billion yuan in output value and stabilized employment for 300,000 people, demonstrating its significant impact on regional economic development [8] - The company has invested nearly 3 billion yuan in support funds, benefiting over 1 million people, and has created a replicable model for social progress through industrial revitalization [8] Group 5: Cultural Exchange and Global Engagement - Wuliangye's participation in the EFQM conference reflects its efforts to blend Chinese "Harmony" wisdom with global modernization concepts, promoting cultural dialogue [9][10] - The company actively engages in high-level international platforms, aiming to reshape the narrative of Chinese liquor and enhance cultural exchange [10] Group 6: Future Outlook - Wuliangye plans to continue its commitment to the "Harmony" philosophy, driving management innovation and industry upgrades to lead the Chinese liquor sector towards higher quality and sustainability [10]
荣膺EFQM全球奖 五粮液以“可持续”语言创造中国白酒全球表达新范式