老牌家电突围广交会：蹚过“三重门”，逆势谋增量

Core Insights - The 138th Canton Fair has opened, showcasing a significant trend of high-quality enterprises and the rise of new industries such as AI and robotics, indicating a shift from product export to solution output for foreign trade companies [1][6] - Guangzhou Industrial Control Group, known as an "industrial aircraft carrier," has successfully secured over $3 million in orders on the first day of the fair, highlighting the appeal of "Guangzhou manufacturing" [1][4] - Despite challenges in the foreign trade environment, companies are actively pursuing technological innovation and exploring emerging markets to maintain overseas market stability [1][4] Company Overview - Wanbao, a well-established home appliance brand, has been participating in the Canton Fair for nearly 30 years and is focusing on differentiated strategies in technology upgrades, product development, and market expansion [4][6] - The company has achieved a 7.5% year-on-year increase in total sales and a 4% increase in exports as of September 2025, positioning itself among the top four in global sales [4][6] - Wanbao invests 3.5% of its revenue annually in R&D and has developed a regional technology database to ensure products are tailored to local market needs [5][6] Product Innovation - Wanbao's products showcased at the fair include environmentally friendly and efficient models, with the VSN140 deep-freezing compressor winning the 2024 Applan Core Award for its internationally leading technology [2][4] - The company has developed a new compressor with a speed range expanded by 36%, allowing for faster cooling at lower energy consumption, addressing new energy consumption standards [4][5] - A new ice ball machine that produces nearly perfect ice balls has attracted significant interest, showcasing Wanbao's commitment to innovation and market responsiveness [5][6] Market Strategy - Wanbao has received over 15 orders from "Belt and Road" procurement merchants on the first day of the fair, with revenue from Southeast Asia and Africa markets growing over 20% year-on-year [6][7] - The company aims to increase its revenue from non-North American markets to over 65% by 2026, targeting a growth rate of 25% in emerging markets [7][8] - Wanbao's international marketing strategy includes direct engagement with local businesses in new markets, leveraging technology for market entry [8]