推动扩大服务消费 17项政策促住宿业高质量发展

Core Viewpoint - The Ministry of Commerce and nine other departments jointly issued the "Guiding Opinions on Promoting High-Quality Development of the Accommodation Industry," which outlines 17 specific policies aimed at enhancing brand building, promoting innovative business models, and supporting green development in the accommodation sector [1][3]. Group 1: Brand Building - The guiding opinions emphasize strengthening brand construction by encouraging accommodation operators to improve service standards and management levels, enhance promotional efforts, and adopt methods such as chain operations and brand licensing to increase brand influence [1]. - There is a focus on cultivating mid-to-high-end hotel brands and unique homestay brands, as well as creating internationally recognized accommodation brands [1]. - Support is provided for brand enterprises to register trademarks abroad, apply for patents, and participate in authoritative certifications [1]. Group 2: Ecological Innovation - The opinions advocate for innovative business model development, encouraging the creation of culturally themed hotels, wellness hotels, and unique homestays, as well as the orderly development of esports hotels and container hotels [2]. - There is an emphasis on integrating accommodation with entertainment, tourism, health, and education sectors to create themed rooms and experiences [2]. - The guiding opinions promote digital transformation in the accommodation sector through the use of big data, IoT, and AI technologies to enhance operational management and customer engagement [2]. Group 3: Supportive Elements - The opinions call for enhanced land planning and financial support for the accommodation industry, encouraging local governments to allocate land for large hotel projects and utilize existing spaces for tourism-related accommodations [3]. - There is a push for local accommodation operators to connect with financial institutions to develop financing and insurance products tailored to the accommodation sector [3]. - The Ministry of Commerce aims to address existing challenges in the accommodation industry, such as insufficient brand development and high levels of homogenization, to better support consumption and employment [3].