WLY(SZ:000858) Huan Qiu Shi Bao·2025-10-19 21:09Core Insights - Wuliangye has achieved the EFQM Global Award (Seven Stars) certification, a prestigious recognition in quality management, highlighting its commitment to quality and innovation in the liquor industry [2][4][6] - The company integrates its "He Mei" culture into its operations, which has resonated globally, particularly during its recent events in Spain [6][8] - The EFQM certification serves as a significant endorsement for Wuliangye's international market penetration, enhancing its competitiveness in high-end markets [10] Group 1: EFQM Global Award - The EFQM Global Award is one of the three major quality awards globally, alongside the Deming Prize and the Baldrige Award, and is known for its rigorous evaluation standards [4] - Wuliangye's achievement of the Seven Stars certification reflects its deep integration of quality management principles and its commitment to continuous performance improvement [6] - The award ceremony took place at the EFQM Sustainable Performance Conference in Spain, symbolizing a blend of Chinese liquor culture with global recognition [2][8] Group 2: Quality Management and Innovation - Wuliangye emphasizes a quality-first approach, incorporating "guarding tradition and innovating" into its entire quality management chain [6] - The company has established standardized processes from grain selection to production, ensuring high-quality output that reflects centuries of brewing wisdom [6] - Wuliangye's commitment to ESG principles and zero-carbon goals is evident in its sustainable practices, which include ecological brewing and circular economy initiatives [6][10] Group 3: Cultural Resonance and Global Expansion - The "He Mei" cultural framework is a core driver of Wuliangye's success, fostering a strong organizational culture that is recognized by the EFQM evaluation team [6][8] - Wuliangye has launched a series of global events, including the "He Mei Global Tour" in Spain, to promote cultural exchange and brand philosophy [8] - The company has established international marketing centers in Hong Kong, Germany, and the United States, facilitating its global outreach and brand presence [10]