WLY(SZ:000858) Xin Lang Cai Jing·2025-10-19 21:09Core Insights - Wuliangye has achieved the highest level of EFQM Global Award (Seven Diamonds) certification, marking a significant milestone for Chinese enterprises in global performance management [9][11] - The company emphasizes a dual approach of "quality + culture" to establish a strong international brand image and promote the globalization of Chinese brands [9][10] Group 1: Award Recognition - Wuliangye received the EFQM Global Award (Seven Diamonds) at the Sustainable Performance Conference in Spain, achieving the highest score for a Chinese company [9] - The EFQM Global Award is recognized as one of the three major quality awards globally, alongside the Deming Prize and the Baldrige Award, with a focus on sustainable value and performance [9][11] Group 2: Key Practices Highlighted - The award feedback highlighted five exemplary practices: 1. Cultivating a corporate culture based on the "Harmony and Beauty" philosophy, deeply integrated into operations [9] 2. Leading ecosystem innovation aligned with UN Sustainable Development Goals, setting industry standards [9][11] 3. Ensuring alignment between strategy and performance indicators through a clear transmission mechanism [9] 4. Balancing tradition and innovation by enhancing traditional brewing techniques with scientific methods [9] 5. Promoting ESG-driven scalable development across the value chain [9][11] Group 3: Cultural Exchange and Global Outreach - The "Harmony Global Tour" in Spain featured events like the "Barcelona Wonderful Night" and a themed forum, showcasing Wuliangye's commitment to cultural exchange [10] - The company has expanded its global presence, having reached 17 countries since the launch of the "Harmony Global Tour" in 2023 [10] Group 4: Future Directions - Wuliangye aims to continue leveraging its award-winning status to drive management innovation and share Chinese liquor culture on the global stage [11] - The company is positioned to lead the internationalization of Chinese liquor, with a focus on quality and cultural representation [11]