Kering and L'Oréal forge an alliance in beauty and wellness

Core Insights - Kering and L'Oréal have announced a long-term strategic partnership in luxury beauty and wellness, which includes the acquisition of the House of Creed by L'Oréal and exclusive licenses for Kering's iconic brands [2][3][4]. Partnership Details - The agreement involves a €4 billion valuation, with cash payment expected at closing in the first half of 2026 [7]. - Kering will grant L'Oréal 50-year exclusive licenses for fragrance and beauty products for Gucci, Bottega Veneta, and Balenciaga, starting upon the closing of the transaction [5][6]. - A strategic committee will be established to ensure coordination between Kering brands and L'Oréal [6]. Market Positioning - The partnership aims to leverage L'Oréal's expertise in beauty and Kering's luxury brand portfolio to accelerate growth in high-potential categories [3][9]. - L'Oréal aims to solidify its position as the world's leading luxury beauty company and expand into new segments of luxury beauty through this alliance [9]. Future Ventures - Beyond beauty, Kering and L'Oréal will explore business opportunities in wellness and longevity through a planned 50/50 joint venture [8].