最大变化是消费观念的改变

Core Insights - The most significant change in consumer spending over recent years is not the amount spent, but a shift in consumption mindset [1] Group 1: Changes in Consumer Behavior - Consumers are now more willing to invest in experiences such as travel, performances, gourmet food, and fitness, rather than just material goods [1] - There is a growing trend towards spending on smart appliances, indicating a preference for technology and innovation in purchases [1] - The approach to knowledge payment has become more rational and focused, reflecting a shift in how consumers value information services [1] Group 2: Attitude Towards New Energy Vehicles - Previously, consumers were hesitant about new energy vehicles due to concerns over range, safety, and resale value; however, personal experiences have led to a more favorable view [1] - The advantages of new energy vehicles in terms of cost of use, driving experience, and intelligence have prompted consumers to recommend them to others [1] Group 3: Rational Spending - While consumers are willing to pay for intelligence, service, and experiences, spending has become more rational and streamlined, aiming for value [1] - Consumers seek to balance quality of life with spending wisely, ensuring that expenditures are justified and meaningful [1]