Core Viewpoint - The article highlights the emergence of fraudulent advertising practices using AI technology, particularly the misuse of public figures' identities to promote products, leading to regulatory actions in Beijing [1][2]. Group 1: Regulatory Actions - Beijing's market regulatory system is actively addressing the issue of AI-generated false advertisements, focusing on new risks associated with this technology [1]. - A specific case was reported where a company used AI to impersonate a well-known TV host to promote a fish oil product, claiming it could treat various medical conditions, which violated advertising laws [1]. Group 2: Consumer and Business Guidance - Consumers are warned that ordinary food products cannot claim medical or health benefits, and they are encouraged to report suspected illegal activities to maintain a fair advertising market [2]. - Businesses are reminded to comply with advertising laws and not to exploit AI technology to misrepresent identities in marketing efforts [2].
查处AI“换脸”主持人卖保健品 北京首度对滥用AI技术发布虚假广告亮剑
Bei Jing Shang Bao·2025-10-20 00:32