10月18日多家金店报价曝光：黄金与铂金多少钱一克？

Core Viewpoint - The article emphasizes the need to reassess the gold market, highlighting that recent price fluctuations may not be as minor as they seem, and consumers should be aware of the varying prices across different retailers [1]. Price Trends - On October 18, 2025, gold prices at major jewelry stores varied significantly, with Chow Tai Fook pricing gold at 1279.0 CNY per gram and platinum at 687.0 CNY per gram, while Lao Feng Xiang listed gold at 1280.0 CNY per gram and platinum at 560.0 CNY per gram [3]. - Other stores like Zhou Li Fu offered gold at a more affordable rate of 1190.0 CNY per gram, indicating a competitive pricing landscape [3]. - A detailed table of prices from various stores shows a range of gold prices from 1170.0 CNY to 1280.0 CNY per gram, with platinum prices also varying significantly [4]. Market Dynamics - The article notes that the prices set by well-known brands serve as a market indicator, influencing consumer purchasing decisions based on perceived value and quality assurance [4]. - The fluctuation of gold prices is also reflected in the domestic market, with the price of RMB gold on October 18 being 979.70 CNY per gram, experiencing a high of 981.20 CNY and a low of 965.80 CNY on the same day [7]. Quality and Purity - The purity of gold is highlighted as a critical factor in determining its value, with common standards being 999.9 and 999, and the importance of recognizing "Karat" in gold jewelry [7]. - Consumers are advised to be cautious of extremely low prices, which may indicate inferior quality or counterfeit products [7][8]. Investment Considerations - The article suggests that for investment purposes, gold bars or bullion may be more advantageous, while jewelry should be considered for aesthetic or gifting purposes [8]. - It emphasizes the importance of diversifying investments and not solely relying on gold as a safe-haven asset [9]. - Keeping abreast of market dynamics and macroeconomic news is crucial for making informed buying and selling decisions in the gold market [10]. Consumer Awareness - The article stresses the importance of comparing prices across different retailers, as significant price discrepancies exist even in a downward trending market [11].