3 6 Ke·2025-10-20 01:26Core Viewpoint - Recent smartphone manufacturers, including Apple and Xiaomi, have shifted focus from aesthetic design to high recognition in their products, as evidenced by their new camera Deco designs, which prioritize distinctiveness over traditional beauty [1][12][22]. Design Changes - Apple and Xiaomi have both adopted a long strip camera Deco design, moving away from their previous design identities, which has not negatively impacted their sales but rather attracted new users [1][4]. - The iPhone 17 series features a horizontal Deco that enhances visual recognition, while Xiaomi's 17 series includes a back screen that serves multiple functions, such as displaying notifications and enabling selfies [1][6][4]. Sales Performance - The iPhone 17 series saw a 30% increase in sales compared to its predecessor in its first week, with over 4 million units activated in China by October 12, indicating a potential resurgence in Apple's market position [4][6]. - Xiaomi's 17 series has a different sales distribution, with the higher-priced Pro Max version accounting for 50% of sales, showcasing strong market acceptance of the new back screen feature [6][4]. Market Trends - The trend of prioritizing recognition over aesthetics is evident across various brands, including Realme and OPPO, which have also made significant design changes to enhance product differentiation [11][12]. - The smartphone industry is experiencing severe homogenization, leading manufacturers to innovate through design changes rather than solely focusing on technical specifications [14][22]. Consumer Preferences - Consumers are increasingly drawn to smartphones that are easily recognizable and address practical needs, rather than those that are merely visually appealing [23][22]. - The introduction of unique features, such as Xiaomi's back screen and Realme's interchangeable camera modules, reflects a shift towards meeting individual user preferences and cultural trends [6][9][22]. Future Innovations - The upcoming Honor ROBOT PHONE introduces a foldable gimbal camera and advanced AI capabilities, suggesting a potential new direction for smartphone innovation that combines mechanical design with AI [18][22]. - The industry may benefit from exploring new forms and functionalities, moving beyond traditional designs to create products that resonate with users on a deeper level [22][23].