Vipshop(US:VIPS) Xin Lang Zheng Quan·2025-10-20 02:28Core Insights - Vipshop's 11.11 sales event will officially start on October 20 at 8 PM, featuring significant discounts on a wide range of products, including fashion, beauty, electronics, and health supplements [1][4] - The event will include limited-time offers and a "surprise flash sale" day, where thousands of products will be at their lowest prices of the year within a 24-hour period [1][4] Group 1: Discounts and Promotions - The 11.11 event will offer discounts as deep as 85% off regular prices, with specific items like Bosideng down jackets starting at 199 yuan and MO&Co. down jackets seeing price cuts of up to 3399 yuan [1] - Sports brands will also participate, with Under Armour offering discounts as low as 1.4 times off, Fila reducing prices by up to 580 yuan, and New Balance starting at 2.5 times off [2] - Beauty products will feature additional promotions, such as a coupon for 100 yuan off purchases over 800 yuan [2] Group 2: Consumer Engagement and Incentives - The "Haizhu Enjoy Consumption Season" will launch on October 21, providing consumers with government consumption vouchers worth up to 200 yuan, applicable to various product categories [4] - The promotional strategy focuses on single-item discounts to simplify the shopping experience for consumers, eliminating the need for minimum purchase requirements [4] - Following the opening ceremony, Vipshop will introduce various themed events and promotions to maintain consumer interest and provide ongoing value [4]