茅台最新三大信号 备战“消费者为王”时代

Core Insights - The article discusses the 2026 Production and Quality Conference held by Moutai Group, emphasizing the company's strategic planning and commitment to quality amidst industry changes [1][7]. Group 1: Quality Assurance - Moutai has maintained a focus on "quality as the soul of life," achieving stable production and quality in the past year, which serves as a guarantee for consumers [2][12]. - The Chairman, Zhang Deqin, highlighted the importance of "political awareness," equating product quality to a political mission, ensuring every bottle meets the highest standards [2][13]. - The company recognizes that maintaining quality is essential for preserving its brand reputation, with safety and environmental protection as non-negotiable priorities [2][14]. Group 2: Consumer-Centric Approach - Moutai is transitioning from a "product-led" to a "consumer-defined" strategy, acknowledging the changing landscape of consumer preferences and behaviors [3][14]. - The company aims to enhance management, innovation, and talent development to adapt to these changes, focusing on personalized product innovation and digital transformation [4][14]. Group 3: Technological Integration - Moutai is leveraging scientific and technological advancements to decode the complexities of its brewing process, aiming to establish a scientific brewing theory [5][17]. - The integration of technology is expected to enhance quality stability, moving from an experience-driven approach to a more scientific methodology [5][6][17]. - The company is committed to maintaining the unique flavor profile of Moutai liquor through precise identification and protection of its characteristics [6][17].