糖酒会现场直击：两天三场出口对接会，企业积极探索出口蓝海

Core Insights - The 113th National Sugar and Wine Commodity Fair aims to expand trade not only domestically but also internationally, with online export matchmaking sessions held with clients from Serbia, Indonesia, and Turkey [2][3]. Group 1: Export Matchmaking Sessions - Three export matchmaking sessions were organized during the fair, focusing on Serbian condiments, Indonesian snacks, and Turkish food processing machinery, with participation from several Chinese companies and foreign representatives [3]. - The sessions involved Chinese companies presenting their products, followed by inquiries and feedback from overseas buyers, indicating significant market potential for Chinese products in these regions [3][5]. Group 2: Market Potential - The Serbian market for Chinese food is currently estimated at around $500,000 annually, with significant growth potential as the number of Chinese restaurants has surged from a few to over 500 in a short period [3][7]. - Indonesia, with a population of 280 million, is experiencing rapid growth in the snack market, transitioning from basic needs to diversified, quality, and health-oriented products, which aligns with the strengths of Chinese companies [5][7]. - Turkish representatives expressed strong interest in Chinese food processing machinery, highlighting the competitive pricing and performance advantages of these products compared to European counterparts [5][7]. Group 3: Localization Challenges - Chinese companies face challenges in localizing their products to meet the taste preferences of foreign markets, such as adapting flavors for Serbian and Indonesian consumers [7][8]. - In Indonesia, specific certifications are required for food products, including a food circulation license and halal certification, which are crucial for market entry [8]. - Despite the advantages of Chinese food processing machinery in Turkey, companies must still navigate certification processes and enhance brand recognition to improve competitiveness [8].