WLY(SZ:000858) Qi Lu Wan Bao·2025-10-20 03:17Core Insights - Wuliangye has recently won the EFQM Global Award (7 Diamonds) and the "United Nations Sustainable Development Goals Implementation and Corporate Performance Excellence Award," becoming the only Chinese company to receive such honors at this event [1][3] - The EFQM Global Award is a significant recognition of Wuliangye's quality management and sustainable development capabilities, highlighting its clear path towards globalization [3][6] Quality Management and Sustainable Development - The EFQM Global Award is one of the three major quality awards globally, alongside the Deming Prize and the Baldrige Award, emphasizing its authority and influence [4] - Wuliangye's achievement of the EFQM Global Award reflects its deep alignment with the EFQM model, showcasing its management level at a global top standard [6] - The company has integrated economic, environmental, and social dimensions into its core strategy, establishing a comprehensive and sustainable operational framework [6][8] Environmental Performance Metrics - Wuliangye's ecological development index improved from 72 to 83.5 from 2020 to 2024, with greenhouse gas emissions per 100 million revenue decreasing by 43.4% and water consumption by 30.1% [8] - The company's environmental investment increased from 217 million to 690 million [8] - Wuliangye has transformed the EFQM standards into a tool for continuous improvement, enhancing resource recycling and achieving 100% energy self-sufficiency in its wastewater treatment plant [8] Cultural Promotion and Brand Value - The "He Mei Global Tour" in Spain served as a platform for Wuliangye to convey its cultural values, integrating local culture with its brand [9][11] - The event featured a maritime party and a forum that connected Chinese philosophy with European cultural concepts, enhancing the understanding of Wuliangye's brand among international audiences [11][12] Global Strategy and Long-term Vision - The recent activities in Spain mark a significant step in Wuliangye's globalization strategy, with the EFQM Global Award providing a solid foundation for entering international markets [12][15] - Wuliangye's partnership with the 2026 FIFA World Cup as an official co-branded product reflects its strategic marketing efforts to expand brand influence in Southern Europe [12][15] - The company emphasizes a long-term approach to globalization, focusing on quality management and cultural value transmission rather than short-term market trends [14][15]