政策利好+促销活跃，各地楼市“金九银十”热度回升

Core Insights - The real estate market in various cities is experiencing a resurgence due to promotional activities and favorable policies, particularly during the National Day and Mid-Autumn Festival holidays [1][2][6] Group 1: Market Activity - Major real estate companies in cities like Beijing, Shanghai, and Guangzhou are implementing promotional strategies such as discounted properties and home purchase subsidies to stimulate sales [2][5] - In Beijing, new housing policies introduced in August led to a significant increase in new home registrations, with a year-on-year growth of 12.6% and a month-on-month increase of 21.6% from September 1 to 29 [1] - During the holiday period, the sales area of real estate in Hubei province increased by 12.9% year-on-year, with notable growth in cities like Wuhan and Huangshi [2] Group 2: Consumer Behavior - There is a noticeable increase in the number of homebuyers actively looking for properties, with many arriving with clear purchase intentions, leading to faster decision-making and higher conversion rates [4] - Buyers are increasingly focused on the quality of housing, including sound insulation, building materials, and community green space [2][4] Group 3: Policy Impact - Recent policy adjustments, such as the optimization of housing fund policies and the easing of purchase restrictions, are primarily aimed at stimulating domestic demand rather than opening up to external buyers [5] - The introduction of various promotional events, such as housing fairs and seasonal sales, has injected vitality into the real estate market [6][7] Group 4: Regional Initiatives - Cities like Shenzhen and Wuhan have organized promotional activities and housing fairs to attract potential buyers, with Wuhan's event drawing approximately 23,000 visitors and resulting in 1,652 intended transactions [7][8] - The integration of online platforms for property viewing and signing, along with offline services, aims to enhance the home-buying experience and facilitate better matching of supply and demand [8]