拥抱AI大时代，第二届21世纪金牌投顾案例征集正式启动

Core Insights - The "Second 21st Century Gold Medal Investment Advisor" project has been officially launched, focusing on the development of buy-side investment advisory services in China [1] - The project aims to promote high-quality development in the wealth management industry by collecting and evaluating outstanding investment advisory cases [1][2] - A new category for "AI Investment Advisory" has been introduced to encourage the integration of artificial intelligence in investment advisory practices [3] Group 1: Project Overview - The project continues the theme of the first edition, emphasizing professional and warm investment advisory teams and excellent fund advisory cases [1] - It includes a comprehensive evaluation of fund advisory cases based on business structure, team building, investor behavior improvement, and customer service levels [1] - The evaluation process is supported by Shanghai Securities, ensuring fairness and compliance in the assessment of participating cases [1][2] Group 2: Industry Context - Recent policy changes, including the new "National Nine Articles" and public fund fee reduction reforms, are reshaping the market and industry ecology [2] - The buy-side era is emerging, with more types of institutions expected to enter the market, accelerating brand building for fund advisory institutions [2] Group 3: AI Integration - The introduction of the "AI Investment Advisory" category aims to highlight successful applications of AI in enhancing service efficiency and user experience [3] - The project will host forums and closed-door seminars to discuss the latest developments and future trends in fund advisory services [3] Group 4: Communication Strategy - The project will leverage the extensive media resources of Southern Finance and Economics Media Group to maximize its influence and reach [4] - A variety of multimedia content will be generated to enhance user engagement and understanding of the investment advisory industry [5] - The project aims to establish a fair, open, and professional platform to measure the value of investment advisory services [5]