Sou Hu Cai Jing·2025-10-20 06:19Core Insights - The 2025 Weibo V Influence Conference successfully concluded in Beijing, focusing on the theme "Share with Joy, Create Influence" and gathering top creators, industry leaders, and brand representatives [1] - The event highlighted nine major annual honors and provided valuable industry insights through platform policy discussions and creator sharing [1] Platform Policy and Creator Empowerment - Weibo's Senior Vice President, Cao Zenghui, presented the platform's ecological development achievements and future directions, emphasizing user engagement and content consumption [3] - As of June 2025, Weibo's monthly active users (MAU) reached 588 million, with daily active users (DAU) at 261 million, showcasing strong user engagement with an average of 75 million posts and 63 million comments daily [5] - The introduction of a new homepage recommendation flow in July 2025 led to a 30% year-on-year increase in DAU for the recommendation flow and a 24% increase in interest content reading [5] - Weibo's "Golden Orange V" system continues to evolve, with a 12% increase in the overall iron fan base, and a total investment of 420 million yuan in 2025 for creator support, marking a 41% year-on-year increase [6] Awards and Recognition - The conference awarded nine major honors across various fields, including entertainment, sports, ACG, technology, and lifestyle, recognizing creators for their contributions and encouraging authentic sharing [8] - Notable winners included creators from diverse sectors, such as @朝阳区在逃富婆 and @橘子娱乐 in entertainment, and @宝玉xp and @迪仔Dizzz in technology [10] Interactive Experience and Engagement - The event emphasized fan experience and social interaction, featuring activities like the "好有意思博主鉴赏会" to engage creators and audiences in meaningful discussions [13] - The "浪浪友人部落" provided a unique offline experience, allowing fans to interact closely with popular creators, enhancing the sense of community and engagement [17] - Various interactive games and activities were organized, creating a lively atmosphere and fostering deeper connections between fans and creators [16] Future Directions - Weibo aims to deepen its "content + social" advantages, promoting a healthy creator ecosystem through open policies, improved products, and innovative activities [19]