Xin Jing Bao·2025-10-20 06:37Core Insights - The Shanghai land auction on October 20 featured a high-profile plot in Jing'an District, which was won by a consortium including China Merchants, Yuexiu, Xing Lion, and Ruicheng for a total price of 7.737 billion yuan, with a floor price of 81,415 yuan per square meter and a premium rate of 9.03% [1] Group 1: Auction Details - The total area of the land plot is approximately 30,100 square meters, with a building area of about 95,000 square meters and a floor area ratio of 3.16, designated for commercial and residential use [1] - The starting price for the plot was around 7.096 billion yuan, with a starting floor price of 74,670.06 yuan per square meter, marking it as the highest total price threshold in this Shanghai land auction [1] Group 2: Location and Market Context - The plot is located in the Suhewan area, offering views of the Suzhou River and is in proximity to Suhewan Jing'an Tiandi and approximately 300 meters from Jing'an Joy City [1] - The residential proportion of the project is 73%, and it is required to incorporate cultural and artistic elements in line with the "Art Suhe" planning, which will test the developers' operational capabilities [1] Group 3: Surrounding Real Estate Market - New residential properties in the area are generally priced between 130,000 to 140,000 yuan per square meter due to previous price restrictions [1] - Higher-quality waterfront second-hand properties have even higher listing prices, with average prices around 172,000 yuan per square meter for Suhewan Center Runfu, 191,000 yuan for COFCO Tianyue No. 1, and up to 220,000 yuan per square meter for Overseas Chinese Town Suhewan [1]