Core Points - Xiaomi Group announced the appointment of Wei Siqi as the General Manager of the China Marketing Department, marking the completion of adjustments in the core management positions of the China marketing team [1][3] - Wei Siqi has been with Xiaomi since 2013, with a career deeply tied to the company's development, having held various roles including product design and leadership of the digital product line [3] - The position previously held by Wei Siqi was occupied by Wang Teng, who was dismissed due to serious violations including leaking company secrets and conflicts of interest [3] Company Overview - Wei Siqi's career at Xiaomi began with responsibilities in product page design and presentation creation, later transitioning to product design aimed at younger consumers [3] - In December 2021, she became the head of the digital product line, overseeing the planning and promotion of core flagship products [3] - Wei Siqi's appointment has been confirmed through updates on her social media account, reflecting her new role [3] Management Changes - The recent management change in Xiaomi's China marketing team is significant as it follows the dismissal of Wang Teng, who also served as the General Manager of the REDMI brand [3] - The adjustment in leadership is part of Xiaomi's strategy to strengthen its marketing efforts in the competitive Chinese market [3]
接替王腾,魏思琪接任小米中国区市场部总经理