Sou Hu Cai Jing·2025-10-20 06:45Core Viewpoint - The ongoing price competition between Gree and Xiaomi has escalated into a public dispute, with Gree's marketing director accusing Xiaomi of orchestrating negative campaigns against Gree, while Xiaomi's supporters defend their pricing strategy as a result of different business models [1][3][10]. Group 1: Price Dispute - Gree's marketing director, Zhu Lei, highlighted a significant price difference between Gree and Xiaomi's air conditioners, questioning the integrity of online reviews that favor Xiaomi [1][3]. - Zhu Lei's comments suggest a coordinated effort by Xiaomi to undermine Gree's reputation through social media, implying that Xiaomi is behind the negative narratives [1][4]. - The price difference is noted as 1300 yuan, with Xiaomi's 1.5 HP air conditioner priced at 1700 yuan compared to Gree's over 3000 yuan [10]. Group 2: Social Media Reactions - Following Zhu Lei's accusations, several content creators clarified that their videos were not intended to disparage Gree, but rather praised its technology and quality [4][6]. - The backlash against Zhu Lei's comments led to ridicule on social media, with users suggesting he misinterpreted the content of the videos he criticized [6][10]. - The incident reflects a broader sentiment among consumers who prioritize either affordability or perceived value in their purchasing decisions [10][11]. Group 3: Industry Dynamics - The conflict underscores the contrasting business models of Gree and Xiaomi, with Gree focusing on self-developed technology and offline service, while Xiaomi leverages online channels and cost-effective manufacturing [10]. - Zhu Lei's call for the manufacturing industry to avoid negative campaigning indicates a desire for a more constructive competitive environment [10].